{"product_id":"black-friday-survival-kit","title":"Black Friday Survival Kit","description":"\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan role=\"text\"\u003e\u003cstrong\u003eBlack Friday could be your biggest sales opportunity of the year.\u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eIt could also be one of your most expensive mistakes.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eEvery year, brands discount products they didn't need to discount.\u003c\/p\u003e\n\u003cp\u003eThey increase ad spend without setting clear acquisition guardrails.\u003c\/p\u003e\n\u003cp\u003eThey sell out of products they can't afford to lose.\u003c\/p\u003e\n\u003cp\u003eAnd they celebrate record revenue without asking whether the campaign actually made them any profit.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eThe Black Friday Survival Kit digital download is designed to be printed and filled out to help you audit your business, understand your margins and make the important commercial decisions before the pressure starts.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInside, you'll work through your:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e→ Revenue and profitability targets\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e→ Stock and product strategy\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e→ Offer and discount economics\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e→ Paid media budget and acquisition guardrails\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e→ Customer acquisition and retention strategy\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e→ Creative and email plan\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e→ Website and customer journey\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e→ Black Friday performance and post-campaign review\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBecause Black Friday shouldn't be about making the biggest discount.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt should be about making the smartest commercial decisions.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Kult Collective","offers":[{"title":"Default Title","offer_id":58430337089880,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/7429\/1544\/files\/Screenshot2026-09-02at16.05.21.png?v=1788970166","url":"https:\/\/kult-co.com\/products\/black-friday-survival-kit","provider":"Kult Collective","version":"1.0","type":"link"}