Black Friday Survival Kit

Black Friday could be your biggest sales opportunity of the year.

It could also be one of your most expensive mistakes.

Every year, brands discount products they didn't need to discount.

They increase ad spend without setting clear acquisition guardrails.

They sell out of products they can't afford to lose.

And they celebrate record revenue without asking whether the campaign actually made them any profit.

The Black Friday Survival Kit digital download is designed to be printed and filled out to help you audit your business, understand your margins and make the important commercial decisions before the pressure starts.

Inside, you'll work through your:

→ Revenue and profitability targets
→ Stock and product strategy
→ Offer and discount economics
→ Paid media budget and acquisition guardrails
→ Customer acquisition and retention strategy
→ Creative and email plan
→ Website and customer journey
→ Black Friday performance and post-campaign review

Because Black Friday shouldn't be about making the biggest discount.

It should be about making the smartest commercial decisions.